When your shop opens, you want the glitter and pony show at the grand opening. People want to feel excited and like something fresh has arrived. So what better way to celebrate the date than with grand opening flowers?
When you choose a selection of grand opening flowers, try to have the color arrangement of the brand in mind. If the brand has certain colors as the theme, then try to order flowers that match this schemata. This will help to reinforce the logo to the consumer and give a feeling of well branded planning.
Also, when choosing the flowers, try to choose types that evoke certain feelings in customers. For example, if the store is a high end lingerie store, then an array of roses would signify the romance and luxury that the brand exudes. However, if your store is an automobile store, stick to flowers that are representative of the feel of the store. If it is an economy store, then choose lots of flowers at a low cost, signifying that there is a car for everyone.
Make sure that the order is placed well ahead of time. The worst thing would be to arrive at the day and have to order something last minute. The order should be placed weeks or months before the date to open, in order to ensure that the store has just the right stock. Also, make sure that you confirm the order a couple days before the event, otherwise it is really a lot of effort and money all for naught.
When you have grand opening flowers, people feel like this is a special time for the store and for them as consumers. Try to have some good deals waiting for the customers so that they also feel like they came out to the event for a reason, and so that your business also starts making money.